Musical.ly, An App Geared for Singers to Promote the Music
Perfect for today’s youth who is obsessed with all things social media. If you’re over 30 and/or don’t have kids, you probably have never heard of this app, but it has been one of the hottest apps for Millennial and post-Millennials alike. And here’s why.
About the App
This video social network app allows users to message, live broadcast and create videos. First released in April 2014, the app can be used on iOS, Android, iPad, iPhone or iPod Touch. Through this helpful promotional tool, users can create 15-second videos and choose soundtracks to accompany them. They also can change the speed to slow, fast, epic or anything in between and add other effects. Musical.ly also allows users to browse “musers” content, hashtags, sounds and trending songs.
The app has seen steady growth and has been at the number 1 position in the iOS app store many times. Brands such as Coca-Cola use musical.ly too. They launched their #shareacoke campaign on the app, which introduced a new user-generated ad model to the app itself.
What makes it so great?
Users can record 15-second videos in one or many shots. Once they are done recording, it can be paired with different songs and/or sounds. Users can also edit with 12 different filters and other effects Users also can create shorter videos known as live moments which allows photographs to be shown with music in the background.
Also, users can reuse sounds created by other musical.ly users which allows for a different type of engagement altogether. Users can also interact with each other with the Duet or Ask a Question feature. The Best Fan Forever feature allows musers to select different followers who can always duet with them in the future. Private messaging is also available.
Categories on Musical.ly
Some of the most popular categories include: lip-sync classic, muser voice, dance, rap, comedy, instrumental, j-pop, rock, peaceful and much much more.
Active users with high rates of popularity are given crowns by the app. Many of my students such Kristen Hancher, Hali’a Beamer, Raegan Beast, and Piper Smith all have received that accolade with over 5 million followers. Artists such as Andra Day, Shakira, Daddy Yankee, Selena Gomez, Ariana Grande and Demi Lovato all have used the app to promote their newest singles too.
If professional artists are using this promotional tool, then why aren’t you? Musical.ly allows us to do things we all love to do: create, play and show off who we are as an individual. The app allows new conversations to have in a creative realm. Talk about interesting and inspiring!
Not only is it a powerful outlet to showcase your talent, but it is another way to get your voice heard. Brands use the app in unique ways and this could lead to opportunities for talented artists and/or bands in the future too. Musical.ly allows aspiring artists to rub elbows per say with others hoping to achieve their dreams too. If anything, it is a great place to share ideas and music together!
For more information on promoting your music or perfecting your vocal talent or need help getting noticed, visit http://www.shaunroyer.com