Get Your Music to Rock on Spotify
C’mon we all know how hard it can be to get the word out about your music. Some artists remain “underground” for countless years because they are one of those “best kept secrets” persay. However, learning how to successfully share your music with the masses is important and Spotify is one great option for you. The app itself believes in having music from independent artists on their platform and makes it easy for you to get your content uploaded. You do not have to be signed or have any type of record deal in order to get your music on Spotify.
Here’s how to achieve this with ease.
Using a Label or Aggregator
For those who aren’t working with a label, you must use one of these companies in order to deliver your music to Spotify and most importantly collect your royalties. Some options include (and are not limited to): CD Baby, EMU Bands, Record Union, AWAL, Spinnup, and Tunecore. They are responsible for handling both the licensing and distribution of your music as well as administer your compensation when fans stream your music. They usually take a small percentage and/or fee for these services.
Costs of Using Labels/Aggregators
CD Baby charges $12.95 per single or $49 per album. The pro option includes song registration with global collection agencies and global publishing royalty collection and is offered for $39 per single or $99 per album. They also keep 9% of all digital music sales, but there are no annual fees.
Record Union charges $7 per single, $10 per EP or $1
3 per album for one year of distribution. They work directly with Sony Music, which is a perk. TuneCore distributes a single for $9.99 a year or an album for $29.99 for the first year ($49.99 per year after that). Artists keep 100% of their revenue.
Lastly, EMU Bands charges $42.50 per single, $59.95 per EP or $84.95 per album. There are no yearly fees and artists keep 100% of their royalties so the somewhat steep initial costs may be worth it in the long run.
FYI: Generally, it takes about four to six weeks for the upload queue to get the music fully on Spotify, so the sooner you get started, the better.
Understanding How Plays Work
Once the label/aggregator delivers the music to Spotify, they can track its performance on a dashboard known as Spotify Fan Insights. Here you will see what tracks are performing the best. You can use this specific data to run certain promotional campaigns across your Social Media platforms, to pick new singles and to route your next tour. Spotify also is always constantly adding more artist tools to its platform. Requesting access to this is easy, but does take several weeks for the request to be approved.
Getting Verified on Spotify
This means that your page becomes official. A blue tick will appear next to your name similar to official social media accounts such as Twitter or Instagram. Each time that you release new music or announce a concert, your followers will receive instant notifications. Ultimately, this gives you some credibility.
Getting Your Tracks on Spotify Playlists
Pitching your music can be as easy as finding out who curates those lists and reaching out to them directly. Some playlists are even created by Spotify, so you will need to contact them through the Artist Liaison contact information. Keep your email brief with links to your music that would fit that playlist. Make it short and sweet.
Ultimately, Spotify remains a great way to promote your music and to increase your audience. By getting your music on this platform, you allow yourself the opportunity to be heard that much more.
For more information on promoting your music or perfecting your vocal talent, visit